The importance of marketing video games today is extremely important and is essential for creating an audience for your product. This is due to competition, if companies' competition advertises their products first and better, they will have a bigger audience talking about their game which will lead to other people hearing about the game and so on. An example of this can either be a mainstream title or a regular game that hasn’t gained an audience yet. For example, two mainstream games, the Call of Duty franchise and the Battlefield franchise were competing for audiences and both were rivaling each other for more sales, this led to extreme advertising for both companies and led to record-breaking sales for both games, without this advertising no one would have known about the release of these games, nor the competition that both franchises were entailing. A regular game that hasn’t gained an audience yet however would-be Hyper Scape, this battle royale game was competing with other already known franchises which is a hard task to accomplish. The game, however, did not advertise its game nearly at all and the game had a very poor release that also led to a lot of backlashes due to disliked game mechanics and a low player base. This shows the importance of video game marketing and that it is almost essential to do for success. There is a multitude of ways to market games however, this can be done through advertisements such as commercials, game reviews, streamers, showcase events, and trailers. These all-help companies to get consumers to interact with the brand which increases awareness and correlates to sales. Companies will do this most likely before their product is even released which builds up “hype” or in other words a desire to play the game so when it is released, they will buy it instantly or even pre-order it when available. This marketing can also occur after release depending on sales and content that is release post-launch and will be displayed through multiple ways of media that were discussed earlier.
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April 2021
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