To what extent has social media altered how media products are consumed? Practice question4/29/2021 Social media has affected how video games are consumed in many ways, to have a game recognized and talked about is a huge part of the marketing space today. Companies have found a variety of ways to reach their consumers through social media, from advertisements on applications or connecting to their audience for direct feedback and new followers' companies have created new ways to fulfill their social media needs. A specific way companies market their video game is through promotional videos through streamers where popular influencers in the gaming community are paid to display a product and speak highly of it, a specific example of this is the game Apex Legends that paid popular streamers to stream the game over their competitors. This gave the game instant fame and was one of the most popular games in the gaming landscape for a time being. Another way in which these companies can promote their game is their own social media presence. Companies can make their social media through apps such as Twitter and YouTube and publish content that would persuade audiences to purchase the game, this includes trailers and gameplay that companies post to get favorable reception on their post and thus attention towards their game. Companies also advertise their product through giveaways that entice players to get the game and get more attention towards it whilst giving away in-game content. There are a variety of another way social media affects video games and the media has altered how these games are consumed.
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